The Flagship application of the Amazon which was updated in the month of October in a Google Play has been removed. Application that features its own hidden and functional appstore within the Google android application itself. By new Report, the new application has been launched right away by the Seattle-based company Amazon called “Amazon Shopping”. This application allows users to access to Company’s shopping catalog, which looks similar to original application but with no Amazon’s appstore.
By this new update Amazon came up with the statement saying…
We launched a new Amazon App for Android Phones on September 9 that provides an award-winning mobile shopping experience, enables customers to discover and purchase all of Amazon’s digital catalogue, and provides customers access to the Prime Instant Video player and unlimited streaming of over 40,000 movies and TV episodes. Google subsequently changed their Developer Distribution Agreement on September 25. As a result, we removed the app from Google Play and published the Amazon Shopping app. Customers who want the best Amazon experience on their Android phone, including access to Prime Instant Video and Amazon’s entire digital catalog, can still get the Amazon App for Android Phones at amazon.com/androidapp.
In case you missed out the update, Amazon had previously updated its app in September which allowed users to install other apps from its Appstore listings, a complete appstore right within the amazon application itself. This update was not publicly announced by Amazon but its press release has had revealed that its user can search and purchase all Amazon’s digital catalog. But the Google rules mentions that distribution of appstore in Google Play is not permited, which made them to remove this app from Google Play last night.
Amazon who is the direct competition to Google for shopping search traffic, it was very unlikely that Google would be okay to allow its competition to get away with it.
Apparently Google has to remove and try and dominate the shopping search results.